[Digital Marketing Consultant]
You deserve to be seen.
I help small businesses and nonprofits get properly established online—and keep them growing. Websites, local SEO, AI search visibility, content strategy, and everything in between.
Done right, the first time.
[Experience Matters]
Most small businesses are online. Fewer are actually visible.
Having a website isn’t enough anymore. Search has changed. Customers are getting answers directly from AI tools like ChatGPT and Google’s AI summaries — without clicking through to your site. If your business isn’t set up for that, you’re invisible to a growing share of your market.
With decades of professional experience in digital marketing and information technology, I know how the technical and the creative must work together—and what it actually takes to establish your online presence efficiently, securely, and comprehensively.
Not just an effective and compelling website, but a complete digital presence.
[Experience Matters]
Most small businesses are online. Fewer are actually visible.
Having a website isn’t enough anymore. Search has changed. Customers are getting answers directly from AI tools like ChatGPT and Google’s AI summaries — without clicking through to your site. If your business isn’t set up for that, you’re invisible to a growing share of your market.
With decades of professional experience in digital marketing and information technology, I know how the technical and the creative must work together—and what it actually takes to establish your online presence efficiently, securely, and comprehensively.
Not just an effective and compelling website, but a complete digital presence.
[What I Do]
Core Services
Web presence & technical setup
Get online fast, correctly, and completely.
CMS platform consulting & selection (WordPress, Squarespace, Framer)
AI-assisted site builds with strategic oversight
Website audit — performance, SEO & conversion review
Advanced form & booking integrations (JotForm, Calendly, etc.)
Domain, DNS & email troubleshooting
CRM setup (HubSpot, Zoho, or structured alternatives)
Web presence & technical setup
Get online fast, correctly, and completely.
CMS platform consulting & selection (WordPress, Squarespace, Framer)
AI-assisted site builds with strategic oversight
Website audit — performance, SEO & conversion review
Advanced form & booking integrations (JotForm, Calendly, etc.)
Domain, DNS & email troubleshooting
CRM setup (HubSpot, Zoho, or structured alternatives)
Search & AI search visibility
Be found — on Google and in AI-generated answers.
Local SEO audit & implementation
Generative Engine Optimization (GEO) — get cited by AI search tools
Google Business Profile optimization & management
AI search visibility monitoring & reporting
Schema markup & structured data
Search & AI search visibility
Be found — on Google and in AI-generated answers.
Local SEO audit & implementation
Generative Engine Optimization (GEO) — get cited by AI search tools
Google Business Profile optimization & management
AI search visibility monitoring & reporting
Schema markup & structured data
Brand, positioning & content
Stand out, say the right things, stay consistent.
Brand identity review & refresh
Market positioning & competitive differentiation strategy
Rebranding project management
Website copywriting
Content strategy & editorial calendar
Blog, social & email content creation
Visual asset creation (graphics, branded imagery)
Short-form video strategy & production guidance
Brand, positioning & content
Stand out, say the right things, stay consistent.
Brand identity review & refresh
Market positioning & competitive differentiation strategy
Rebranding project management
Website copywriting
Content strategy & editorial calendar
Blog, social & email content creation
Visual asset creation (graphics, branded imagery)
Short-form video strategy & production guidance
Reputation, email & reporting
Build trust, keep customers, grow your list.
Review generation system & training
Negative review response strategy
Cross-platform reputation monitoring
Email platform setup & list management
Campaign design & copywriting
Automation & welcome sequence setup
Plain-English monthly performance reporting
Reputation, email & reporting
Build trust, keep customers, grow your list.
Review generation system & training
Negative review response strategy
Cross-platform reputation monitoring
Email platform setup & list management
Campaign design & copywriting
Automation & welcome sequence setup
Plain-English monthly performance reporting
AI consulting
Work smarter — whether you want help or want to learn.
AI tools audit & workflow setup
GEO strategy — get your business cited in AI search
Content automation with AI-assisted systems
Prompt setup & staff training
Analytics & reporting literacy
AI tools orientation for small business owners
AI consulting
Work smarter — whether you want help or want to learn.
AI tools audit & workflow setup
GEO strategy — get your business cited in AI search
Content automation with AI-assisted systems
Prompt setup & staff training
Analytics & reporting literacy
AI tools orientation for small business owners
One-on-one coaching
Learn it yourself, with a patient expert at your side.
DIY website management coaching
Content creation skills for owners
Social media strategy & tools
Half-day and full-day intensives available
One-on-one coaching
Learn it yourself, with a patient expert at your side.
DIY website management coaching
Content creation skills for owners
Social media strategy & tools
Half-day and full-day intensives available
[About Me]
The experience you want without the overhead of an agency
Shawn Adamsson
Digital Marketing Consultant
Shawn Adamsson
Digital Marketing Consultant
There's a gap between what most small businesses look like online and what they're actually worth.
I help people close that gap — for those that are doing real work but aren't getting found, don't look the part, or haven't figured out how to tell their story yet.
With 35 years of experiences across digital marketing, brand strategy, and information technology, I work across the full stack of what makes a business visible and credible online.
I've worked with a broad range of businesses and nonprofits, from startups to organizations with a century behind them. Some needed a complete rebuild. Some needed someone to finally explain what was broken and fix it.
The digital landscape never stops changing, and I still find excitement in the adventure of learning, adapting, and discovering smart, talented people to explore this new terrain with.
If your business deserves a better online presence than it currently has, let's talk.
There's a gap between what most small businesses look like online and what they're actually worth.
I help people close that gap — for those that are doing real work but aren't getting found, don't look the part, or haven't figured out how to tell their story yet.
With 35 years of experiences across digital marketing, brand strategy, and information technology, I work across the full stack of what makes a business visible and credible online.
I've worked with a broad range of businesses and nonprofits, from startups to organizations with a century behind them. Some needed a complete rebuild. Some needed someone to finally explain what was broken and fix it.
The digital landscape never stops changing, and I still find excitement in the adventure of learning, adapting, and discovering smart, talented people to explore this new terrain with.
If your business deserves a better online presence than it currently has, let's talk.
What I bring to the table
What I bring to the table
Technical depth — domain, DNS, email, hosting, security, integrations
Marketing strategy — positioning, content, local SEO, AI search visibility
Visual skills — Canva, Photoshop, Pixelmator, branded asset creation
Platform expertise — WordPress, Squarespace, Framer
Project management — Trello, Monday.com, clear communication
Technical depth — domain, DNS, email, hosting, security, integrations
Marketing strategy — positioning, content, local SEO, AI search visibility
Visual skills — Canva, Photoshop, Pixelmator, branded asset creation
Platform expertise — WordPress, Squarespace, Framer
Project management — Trello, Monday.com, clear communication
What that means for you
What that means for you
One person handles your needs — no handoffs, no gaps
A partner who takes a broad view of your business goals and can help you choose the right strategies, tactics, and channels to get there
A site that works technically and looks credible
Visibility in traditional search and AI-generated answers
Plain-English communication throughout
A long-term partner, not a one-off vendor
One person handles your needs — no handoffs, no gaps
A partner who takes a broad view of your business goals and can help you choose the right strategies, tactics, and channels to get there
A site that works technically and looks credible
Visibility in traditional search and AI-generated answers
Plain-English communication throughout
A long-term partner, not a one-off vendor
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Years of experience in digital marketing.
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Years running a leading digital agency.
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Years of experience in information technology
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Proudly serving small businesses and nonprofits from London, Ontario.
[Get in Touch]
Responsive from the start.
[Get in Touch]
Responsive from the start.
Whether you’re starting from scratch, unhappy with what you have, or trying to figure out which platform makes sense — a free 30-minute conversation is a good place to start. I’ll tell you what I see and what I’d recommend, with no pressure to proceed.