Last year, after 15 years working at a place that I loved and helped to build, I knew it was time to move on to something new. Most folks get a grip onto something new, something safe, before they let go of the familiar but that wasn’t in the cards for me. It was time to let go so I let go.

Now I’m letting go again but this time I have a hold on something meaningful, something special to me, something that I’ve been close to for a long time (before it was even a thing really). So I’m announcing that I’ll be joining my partner Jodi at her business CityMatch. We’ve been talking for a while about how her business could navigate the fantastic growth that she’s been experiencing so a few weeks ago we got methodical and sat down to look at the gaps that need bridging and how to effectively scale and manage this growth. When we looked at the areas that needed help: strategy, marketing and project management. We both agreed that I would be a natural fit with the added bonus of knowing the business intimately.

Now leaving a new business that Chris, JP and I have been building since last December isn’t easy either, after all these aren’t just business partners, these are longtime friends, close friends. But unlike CityMatch, our partnership didn’t have gaps that needed filling, as a matter of fact we had really great overlap. You see JP has years of experience with marketing so he’s in an excellent position to backfill my skillset so as I step away JP will step in.

It’s a day of mixed feelings but it’s a day of new possibilities for everyone too. It’s hard to let go of of an idea that’s so filled with challenge and potential but I’ve been on the road with CityMatch since it was just an idea and I’m seriously chuffed about lending my talents to support Jodi’s growing business (and luckily for me, so is she). I’m a big believer in meaningful work and have loved watching Jodi bring all her passions and talents to make newcomers feel truly at home here. This is great work that will make me happy to get out of bed in the morning.

Chris and Jean-Paul are starting anew so we’ve agreed that I’ll take the Wyrd brand with me. I will continue to do digital marketing work for special clients, it’s a passion that I just can’t walk away from completely. Recently I had a lot of fun working with the team at Polishuk Camman & Steele and I hope to be able to participate in more collaborations like that. There’s real joy in that work for me.

I’m really looking forward to the road ahead. It’s going to be a lot of work and it’s going to take a lot of patience as Jodi and I find a groove working together but I can’t wait to get started. Thank you Chris and JP for your energy and support, I can’t wait to see where you go from here!